Skip to content
The Field Marketing
  • Home
  • About
  • Work
  • Expertise
  • Clients
  • Blog
  • Contact
Menu Close
  • Home
  • About
  • Work
  • Expertise
  • Clients
  • Blog
  • Contact

Author: Curt Potter

This author has written 5 articles
  1. Home>
  2. Curt Potter
Read more about the article KEEPING IT SIMPLE

KEEPING IT SIMPLE

  • Post author:Curt Potter
  • Post published:December 12, 2020
  • Post category:The Field
  • Post comments:0 Comments

It was a wise ad man who said, “When you overwhelm your narrative with too many messages, you weaken your ad’s effectiveness.” Simplicity may not always guarantee effectiveness, but it’s the…

Continue ReadingKEEPING IT SIMPLE
Read more about the article WHAT’S IN A WORD (SPOILER ALERT: A LOT)

WHAT’S IN A WORD (SPOILER ALERT: A LOT)

  • Post author:Curt Potter
  • Post published:May 8, 2020
  • Post category:The Field
  • Post comments:0 Comments

In the age of Instagram and TikTok, image is everything, right? Not so fast. When it comes to crafting impactful ads, you can create content that pops without leaning on…

Continue ReadingWHAT’S IN A WORD (SPOILER ALERT: A LOT)
Read more about the article BE YOURSELF

BE YOURSELF

  • Post author:Curt Potter
  • Post published:April 14, 2020
  • Post category:The Field
  • Post comments:0 Comments

“You have to be daring to make something that doesn’t look like anybody else."  – Lee ClowIt might seem like everything’s been done already -- and that may be true…

Continue ReadingBE YOURSELF
Read more about the article DESIGNING A CRAFT BEER LABEL: THE LINE BETWEEN COMMERCE AND CREATIVITY

DESIGNING A CRAFT BEER LABEL: THE LINE BETWEEN COMMERCE AND CREATIVITY

  • Post author:Curt Potter
  • Post published:March 13, 2020
  • Post category:The Field
  • Post comments:0 Comments

The number of craft breweries in the U.S. continues to grow, with, according to a report in CraftBeer.com, nearly 7,500 “active small and independent operating” breweries. Further, they estimate that…

Continue ReadingDESIGNING A CRAFT BEER LABEL: THE LINE BETWEEN COMMERCE AND CREATIVITY
Read more about the article KNOW YOUR AUDIENCE

KNOW YOUR AUDIENCE

  • Post author:Curt Potter
  • Post published:February 24, 2020
  • Post category:The Field
  • Post comments:0 Comments

“Good advertising does not just circulate information. It penetrates the mind with desires and belief."  – Leo Burnett Death and taxes – the two certainties that no one likes (except…

Continue ReadingKNOW YOUR AUDIENCE

New York | Florida | Idaho

Headquarters
4250 Veterans Highway
Suite 304E
Holbrook, NY 11741

631.961.1203

Be Social

  • Opens in a new tab
  • Opens in a new tab
  • Opens in a new tab
Copyright 2021 - The Field, Inc.