It was a wise ad man who said, “When you overwhelm your narrative with too many messages, you weaken your ad’s effectiveness.”
Simplicity may not always guarantee effectiveness, but it’s the basis of our creative approach at The Field. Clear messaging is key; it shouldn’t be cluttered. A single ad isn’t the place to list every attribute of your company or its products. Lean into a single, engaging statement. Use an eye-catching design. And remember it’s a fine line between being clever and being self-indulgent.