KNOW YOUR AUDIENCE

KNOW YOUR AUDIENCE

“Good advertising does not just circulate information. It penetrates the mind with desires and belief.”  – Leo Burnett

Death and taxes – the two certainties that no one likes (except maybe undertakers and tax collectors). Mention taxes to any homeowner and you’re likely to get an earful, possibly containing more than a few expletives. 

Don and Curt came up with this earworm of a campaign for a former client by tapping into the emotions around the topic of taxes using very few words and a simple design. Positioned in well-trafficked areas, the campaign captured the eyeballs of drivers and train riders throughout Nassau County with extremely good results. 

Aligning your ads with consumer desires, whether real or aspirational, will lead to more meaningful recall among those who viewed them.

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