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“You have to be daring to make something that doesn’t look like anybody else.”  – Lee Clow

It might seem like everything’s been done already — and that may be true to a degree. But the genius of any idea lies not in its inspiration but rather in its execution. 

Good ideas can come from anywhere — from your account services team to ads of the past. The tricky part is in making it your — and the client’s — own.  This means avoiding approaches that are too trendy (even creatives can fall prey to trends) so that your ad will stand out and ensure it’s a proper reflection of a client’s brand.

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