KEEPING IT SIMPLE
It was a wise ad man who said, “When you overwhelm your narrative with too many messages, you weaken your ad’s effectiveness.” Simplicity may not always guarantee effectiveness, but it’s the…
WHAT’S IN A WORD (SPOILER ALERT: A LOT)
In the age of Instagram and TikTok, image is everything, right? Not so fast. When it comes to crafting impactful ads, you can create content that pops without leaning on…
BE YOURSELF
“You have to be daring to make something that doesn’t look like anybody else." – Lee ClowIt might seem like everything’s been done already -- and that may be true…
DESIGNING A CRAFT BEER LABEL: THE LINE BETWEEN COMMERCE AND CREATIVITY
The number of craft breweries in the U.S. continues to grow, with, according to a report in CraftBeer.com, nearly 7,500 “active small and independent operating” breweries. Further, they estimate that…
KNOW YOUR AUDIENCE
“Good advertising does not just circulate information. It penetrates the mind with desires and belief." – Leo Burnett Death and taxes – the two certainties that no one likes (except…