KEEPING IT SIMPLE
It was a wise ad man who said, “When you overwhelm your narrative with too many messages, you weaken your ad’s effectiveness.” Simplicity may not always guarantee effectiveness, but it’s the…
WHAT’S IN A WORD (SPOILER ALERT: A LOT)
In the age of Instagram and TikTok, image is everything, right? Not so fast. When it comes to crafting impactful ads, you can create content that pops without leaning on…
BE YOURSELF
“You have to be daring to make something that doesn’t look like anybody else." – Lee ClowIt might seem like everything’s been done already -- and that may be true…
DESIGNING A CRAFT BEER LABEL: THE LINE BETWEEN COMMERCE AND CREATIVITY
The number of craft breweries in the U.S. continues to grow, with, according to a report in CraftBeer.com, nearly 7,500 “active small and independent operating” breweries. Further, they estimate that…
KNOW YOUR AUDIENCE
“Good advertising does not just circulate information. It penetrates the mind with desires and belief." – Leo Burnett Death and taxes – the two certainties that no one likes (except…
WHY AN ABANDONED BLOG IS BAD FOR BUSINESS (AND HOW TO STAY THE COURSE)
Does every business need a blog? The answer depends on whom you ask. The decision to start a company blog, be it because you’re a lifestyle brand with tips to…
FACEBOOK IS FINE, BUT YOUR BUSINESS NEEDS A WEBSITE
Facebook. It’s the largest social network for users in North America, right? It’s boasts 190 milliion users, some of them in your own neck of the woods. So you’ve got…