KEEPING IT SIMPLE
December 12, 2020
It was a wise ad man who said, “When you overwhelm your narrative with too many messages, you weaken your ad’s effectiveness.” Simplicity may not
All eyes are on your brand.
The Field is a creatively led team of dedicated problem solvers and marketing professionals.
We strive to create work based on relevant advertising strategies and distinct objectives with our eye on the prize. Your success.
We are people driven. And believe in creating communications that talk to people in a way they appreciate and welcome.
Build your brand with us and they will come.
The Team
We’re a small group of experienced pros covering all marketing, branding, and design disciplines. Our team is led by the three partners/founders.
Don Donaudy
Founder/President
Don is a creative pro who's created insightful and impactful campaigns for small mom-and-pop shops and international giants for more than four decades. He's been recognized by many advertising associations, publications, and awards groups for his breakthrough concepts and design.
He has lectured on advertising at NYIT, Stony Brook and Adelphi Universities on Long Island and FIT in Manhattan. Don was also producer for the indie film Let It Snow.
Don has donated countless hours to pro bono work and served on committees for numerous charitable organizations. Married with three adult children, he resides in both Florida and New York as an avid reader, wannabe golfer, and sports junkie.
Theresa Cuttitta
Partner - VP/Account Services
Theresa Cuttitta serves as the Vice President of Account Services for The Field. She joined us in August 2018 and brought with her an extensive background in marketing and customer relationship management.
Theresa has worked for a variety of companies including The Guardian Life Insurance Company, Microsoft SharePoint partner IMPACT Management and Guaranteed Returns where she was recognized for her expertise in executing effective marketing programs, delivering powerful content and managing dynamic campaigns to drive and support company growth.
Theresa earned an MBA in Marketing from St. John’s University. She resides with her family and their dog, Lacey, in Nassau County.
Curt Potter
Partner - VP/Creative Director
Curt was raised in the Alaskan bush, where he developed a certain DIY approach to life. After Art School in Seattle, Curt spent several years at The Nerland Agency, Anchorage’s top ad agency creating campaigns for both local and national clients before relocating to New York. Curt freelanced for some NYC ad agencies and The Food Network before becoming partner in one of Long Island's oldest agencies and then founding his own creative boutique shop.
By 2010, having become one of the area’s top creatives, Curt ventured into the exploding craft beer industry to become brand director with Blue Point Brewing Company. His forward thinking and innovative concepts helped lead to their acquisition by Anheuser-Busch.
Curt lives in Huntington Station with his wife and pack of rescued canine companions where he loves to sail, garden, and play a little golf.
Giving Back
Team members at The Field believe in giving back. To that end, we are continuously developing pro-bono communications and marketing tools for a myriad of not-for-profit organizations. These are just some of the charities we’ve worked with.
Kris Kringle
An organization that raises money during the holiday season and makes surprise visits to families that are struggling to present them with the financial means to enjoy the holidays and beyond.
Richard J. O’Brien (RJO) Foundation
The RJO Foundation supports charities that focus on children in need of special care and bereavement counseling.
Camp PaQuaTuck
A place where children with physical and developmental disabilities can experience the fun of a sleep-away summer camp.
VIBS
The mission of Victims Information Bureau of Suffolk (VIBS) is to assist the survivors of domestic violence, rape and sexual assault, elder abuse, child sexual abuse and human trafficking.
We can help you stand out in your field.
WHAT’S IN A WORD (SPOILER ALERT: A LOT)
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In the age of Instagram and TikTok, image is everything, right? Not so fast. When it comes to crafting impactful ads, you can create content
BE YOURSELF
April 14, 2020
“You have to be daring to make something that doesn’t look like anybody else.” – Lee Clow It might seem like everything’s been done already